Athletes receive a large amount of physical training but very little, if any, mental toughness training. To have true mental strength does not mean we never fail or have fear. Mental toughness teaches us to push through our fears and failures and to prepare for the opportunities ahead. A lack of mental strength can become an athlete’s biggest enemy resulting in decreased performance and even quitting a sport. A mentally strong athlete is a leader that works to develop themselves and their team to build a winning mental routine. We help them strengthen both their internal and external dialogue to become a top leader.